Handcrafted Heritage, Woman by Woman
We are a women-led Self Help Group from Village Ugrah, Saharanpur, turning traditional clay craftsmanship into sustainable livelihoods.
More Than a Craft — A Community
Radhe Radhe Self Help Group is a collective of skilled rural women who handcraft premium clay Karwas, festive décor and customised handicrafts.
Founded in the heart of Village Ugrah, Post Kailashpur, District Saharanpur, our group was created with one purpose — to give rural women a livelihood without leaving their homes and families behind. Today, our artisans transform humble clay into beautiful, meaningful creations that reach homes and businesses across India.
Operated by Rukmani and supported under the UPSRLM / NRLM mission, we blend timeless tradition with a modern commitment to quality, reliability and social impact.
From a Spark to a Movement
Every great craft has a story. Here's ours.
The Beginning
A handful of women in Village Ugrah began shaping festive Karwas to support their families.
Growing Together
More women joined, learning painting, decoration and finishing techniques from one another.
Government Support
Recognised and supported under the UPSRLM / NRLM mission, formalising our collective.
Today
A thriving Self Help Group serving retailers, wholesalers and businesses across India.
What We Stand For
Empowerment
We put dignity, income and independence into the hands of rural women.
Sustainability
Natural clay and eco-friendly methods honour the earth we craft from.
Craftsmanship
Every piece is finished by hand with uncompromising attention to detail.
Authenticity
Genuine Indian tradition, never mass-produced imitation.
Our Vision
To bring India's handmade heritage into every home while making rural women self-reliant, respected and financially independent.
Our Mission
To transform traditional craftsmanship into sustainable livelihoods — one handcrafted piece, one empowered family at a time.
From Humble Clay to Handcrafted Art
Every product passes through eight careful stages — each one touched by skilled hands and finished with pride.
- 01
Clay Selection
We hand-pick premium natural clay for strength and finish.
- 02
Handcrafting
Skilled women shape each piece by hand with care.
- 03
Drying
Pieces are sun-dried gradually to prevent cracks.
- 04
Painting
Vibrant, festive colours are hand-painted with love.
- 05
Decoration
Golden lace, latkans and sequins are added by hand.
- 06
Quality Check
Every product is inspected for a flawless finish.
- 07
Packaging
Safe, multi-layer packaging protects each piece.
- 08
Delivery
Pan-India delivery, reliably and on time.
Be Part of Our Story
Every order you place writes the next chapter for a rural woman and her family. Let's create something beautiful together.